Swerve Fitness and Crunch Fitness Announce Partnership Expansion in California
Fully immersive live-streamed cycling class experiences come to Burbank and Walnut Creek
NEW YORK, AUGUST 15TH, 2022 – Members of Crunch Signature gyms in Burbank and Walnut Creek, California, now have access to Swerve, the world’s only live-streamed, team-based cycling experience. Swerve films their world-class trainers at their NYC HQ, live streaming them onto large video walls in cycling studios. This creates an immersive, theater-like experience. Swerve’s tech seamlessly connects with each studio’s bikes, allowing them to gamify the workout. Each studio is its own team, competing live with all other locations. It’s a propulsive and invigorating workout previously available only in boutique studios.
“We’ve always respected Crunch’s eye towards innovation,” says Swerve Fitness Co-Founder and CEO Eric Posner. “The expansion past Crunch’s New York City gyms and into their California locations is proof that we’re providing their members with a truly unique and engaging experience, while solving operational complexities. Furthermore, we’ve upped the ante – not only are we the first ever fitness concept to offer location vs. location competition, but Crunch’s east coast locations will now compete with west coast locations in real time!”
In late 2021, Swerve saw an opportunity to bring their unique cycling experience to more riders. They harnessed their scientifically proven method and their team-based technology to bring this highly motivating and fun and inclusive workout experience to gyms. By merging their specialized approach of boutique fitness with the access and capabilities of gyms, Swerve is doing something no fitness company has done before.
“We couldn’t be more thrilled to bring this premium, innovative workout to the west coast,” says Marc Santa Maria, National Director of Group Fitness for Crunch. “This expansion into the LA and San Francisco markets further demonstrates our joint goal in delivering the best fitness experience for our clients.”
The team dynamic at Swerve motivates riders to challenge themselves and rack up personal bests. Working together with the other riders in the room fosters community and camaraderie, all while pushing riders to work harder through a little friendly competition.
About Crunch Fitness
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves two million members with over 400 gyms worldwide in 34 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe.
State/province name: New York
Country: United States
Website: https://www.crunch.com
About Swerve Fitness
Swerve Fitness was founded in 2013 by three former collegiate athletes who believed that working out alongside a team increases motivation, accountability, and – most importantly – fun. The company operated as the first-ever team indoor cycling studio, with locations across New York City, until 2020 when its doors closed due to COVID-19. Just as they do with their workouts, they turned that loss into motivation for their next win – a pivot into streaming their premium workouts into gyms and studios around the world.
State/province name: New York
Country: United States
Website: https://www.swervefitness.com/
Email: press@swervefitness.com
